What is new now? Together with Vitra we developed and designed the »Work Hackathon event series« that takes place in various cities all around the globe. Based on an open visual identity we developed variable designs that reflected each city where a specific Work Hackathon Event took place. We designed spaces to reflect and create innovations on the future of working and living environments. New Now, Now New? For the event at Samsung in Seoul we designed a strong typographic language. Based on the words »New and Now« the media and merchandise questioned the permanent will to innovate.

Year: 2018
Location: Seoul
Type: Video, Text, Merchandise, Printmedia, Website, Identity
Status: Commissioned
Client: Vitra AG
Project Team: Alexander Mainusch, Sebastian Randerath
Coding: Jonas Pelzer