How do you communicate a historical design brand with traditional values to a young target group? In collaboration with the famous design company Thonet we questioned the existing visual language and identity of the brand and the company. Inspired by the traditional manufacturing process of the company we produced a unique company video in collaboration with Thonet. By combining contemporary music with unconventional shots from the production process we created a new perspective on the chair manufacture.
Type: Video, Photography
Status: Pitch, not realized
Client: Thonet GmbH
Project Team: Alexander Mainusch, Sebastian Randerath, Patrick Verhamme
Music: Julien Freundt (Piano), Tresohr (Beat)