How can you adress a historical design brand with traditional values to a young target group? In collaboration with the famous design company Thonet we questioned the existing visual language and identity of the brand. Inspired by the tradition of the company, we assembled visual material from the brands past and present. Based on that material we took a closer look on the brand identity and generated new images that extend the existing material and put them into a playful and inspiring book about Thonet.
Type: Editorial Design, Photography, Art direction, Text
Status: Pitch, not realized
Project Team: Alexander Mainusch, Sebastian Randerath, Patrick Verhamme, Zita Petzold, Katharina Witter
Photography: Mainusch Randerath, Patrick Verhamme