温故知新  onko•chishin – exploring traditions of natural beauty. Rey Tokyo is a luxury brand for natural cosmetics founded by Rey Nakajima. By combining traditional Japanese beauty expertise with natural ingredients from across Europe, Rey Tokyo creates cosmetics for a smooth and natural skincare. We developed a pure and elegant typographic logo, as well as a clear slogan and product naming to support the brands aim of natural beauty. The slogan represents the brand’s core values – Japanese folk wisdom made in Germany.

Project: Rey Tokyo
Year: 2020
Location: Düsseldorf
Type: Logo Design, Slogan, Product Naming
Status: Commissioned
Client: Leiwa GmbH
Project Team: Alexander Mainusch, Sebastian Randerath
Photography: Milad B. Fakurian, Pratik Gupta