Kimha Summer 2019 Campaign

Glimpse of Summer. »Kimha« is a jewelry label founded by the korean designer Hayan Kim. Her works are driven by the feeling of unusualness and the clash of different cultural, spatial and formal impressions. By fusing unusual materials and using new techniques combined with traditional methods »kimha« creates contemporary forms and objects. For her Summer Season Campaign 2019 we collaborated with the fashion photographer Daria Spoz to create a warm and at the same time form driven visual language. True to the core principle of kimha the claims of the campaign reflect the clash of different characters and emotions.

Year: 2019
Location: Seoul
Type: Campaign, Art Direction, Text
Status: Commissioned
Client: Hayan Kim
Project Team: Alexander Mainusch, Sebastian Randerath
Photography: Daria Spoz