Afterwork Workout Trade Fair Stand
Work it, make it, fix it – every two years the leading companies from the work and office equipment sector meet at the Orgatec trade fair in Cologne. As part of Orgatec 2016, we developed a radical communication concept, a magazine and a trade fair stand to challenge current industry trends in a provocative and playful way. The stand architecture was based on Cubicles reminding of a typical 1960s office, which were over-sprayed by questions and and claims. The questions and claims were guided by different work and office cliches like »Work hard play hard« that have been transformed into questions and claims like »Work less play more«. Through an interface users could directly interact and generate and print their own questions and claims.
Type: Trade Fair Stand
Client: Orgatec, Hochschule Düsseldorf
Project Team: Alexander Mainusch, Clemens Müller,
Thanh-Thao Tran, Sebastian Randerath
Programming: Brian Mischling